Build to Prosper: Secrets to Sustainable Profitability
Based on thirty-five years of experience helping business owners break patterns that have derailed their businesses from "tracks of profitability," Cam McConnell discloses eight economic theories that have trapped value in an owner's business and provides readers with a ten-step Business Modeling Methodology (BMM)www.mgllc.com for unlocking innovation.
McConnell's Business Modeling Methodology dispels the previously touted economic theory of return on investment (ROI) as no longer relevant. He also discloses that break-even theory and associated incremental margin contribution by increased sales volume are the cause of marginalized businesses.
By Cameron J. McConnell